Paid Search
Buy the customer, not the click.
Paid search is the fastest way to get in front of somebody who is already looking for you. We manage the budget like it is our own, and we follow it all the way to closed revenue instead of stopping at the click.
Every dollar is accounted for.
Clicks and impressions are easy to report and easy to hide behind. We report what you paid per lead, per booked job and per dollar of revenue.
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Search campaigns
Built around the searches that signal intent, with negative keyword lists that stop you paying for the rest.
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Meta and display
Prospecting and retargeting on Facebook and Instagram for the buyers who are not searching yet.
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Call tracking
Every call routed through a tracked number, so a phone-heavy business still gets credit for the ads that earned it.
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Landing pages
We build the page the ad points at. A great campaign pointed at a weak page is just an expensive way to lose people.
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Bid and budget management
Weekly adjustments driven by what converts, not by a platform recommendation that always suggests spending more.
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Revenue reporting
Cost per lead, cost per customer and return on spend, tied back to the campaign and keyword that produced it.
How we run an account.
Set up properly, watched weekly, reported monthly.
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Account and tracking build
Conversion tracking, call tracking and analytics go in first. Without them the rest is guesswork.
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Launch small
We start narrow on the highest-intent searches, prove the economics, then widen from what is already working.
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Prune and scale
Weekly search term reviews, negatives, bid changes, and budget moved toward what is converting.
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Report on revenue
Not impressions. What you spent, what came back, and what we are changing next month.
Paid search questions, answered honestly.
How much should I spend per month?
It depends on what a customer is worth to you and how competitive your keywords are. For most local service businesses, a meaningful test starts somewhere between fifteen hundred and three thousand a month in ad spend.
Below a certain floor there is not enough data to optimise on, and you end up paying for a learning period you never get out of. We would rather tell you that up front than take a budget that cannot work.
How fast do ads work compared to SEO?
Ads can produce leads the week they launch. That is the trade: you rent the position instead of earning it, and it stops the day you stop paying.
Most of our clients run ads for immediate volume while SEO builds the part that keeps producing after the spend ends.
Do you charge a percentage of ad spend?
No. A percentage fee rewards us for telling you to spend more, which is a bad incentive to build a relationship on. We charge a flat management fee.
Who owns the account?
You do. We build in your account, under your billing. If we part ways you keep every campaign, every conversion record and every bit of history. That is not universal in this industry, and you should ask anyone you are considering.
Can you fix an account somebody else built?
Often, yes. We will audit it first and tell you honestly whether it is worth restructuring or whether the history is bad enough that starting clean is cheaper.
See what your competitors are paying per click.
We will pull the real numbers for your market and show you what a working campaign would cost before you commit to anything.
More of what we do